Are we in a creator economy winter?

The full version of this post was originally published on VC Cafe. This is a short excerpt.

The creator economy was a buzzy term in 2021. VCs poured $5 billion into the category, 15 new creator economy startups were created and the number one desired job for kids was to be a Youtuber, not an Astronaut. Many of the platforms launched ‘creator funds’ to attract and retain top talent on their platform.