Riches in Niches

This post was originally published on VC Cafe

niche: a specialized segment of the market for a particular kind of product or service.

Not all businesses are a fit, or require venture capital. But for fast scaling tech startups, to attract venture capital, they will need more than greeat tech and a strong founding team. Choosing the right market for a startup is paramount. Venture Capital investors look for ‘Big markets’, ideally multi billion Dollars in size and growing. In contras, a…