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The stars align for AR to go mainstream
“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you.”
— Tim Cook, Apple CEO
One of the top reasons startups fail is timing. No matter how brilliant the team, idea and technology are, get the timing wrong and the chances of success are slim. With Augmented and Virtual Reality, it feels like the right timing is always two years away. Until now.
Connecting the dots on some of the recent developments in the AR market (and to a lesser extent also VR), several of the ingredients are there for AR to go mainstream.
Vision — what comes after the mobile phone
In his vision for 2020, Mark Zuckerberg said it’s likely that AR and VR will be the next major platform after the mobile phone. His vision for the future of social is AR and VR to eliminate the distance between people and allow people to be present despite physical distance.
